Explainer
Why we ship a drink cold when nobody else does
Heat is the single biggest killer of live cultures. Here is what happens to a bottle at 25°C, and what it costs us to avoid it.
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Gut health, without the hype
Plain-language explanations of what live cultures do, what we test, and where the evidence is thinner than the marketing suggests. We write these ourselves and cite the studies.
Explainer
CFU counts, decoded (including why "50 billion" is not always better)
What a CFU actually is, why the number at manufacture is not the number at expiry, and how to read a batch certificate.
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The subscription model we refuse to run
Dark patterns in consumable subscriptions are well documented. Here are the five we deliberately do not use, and what we do instead.
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